|
Capture target audience in a relaxed, high visibility, high impact, market place that creates long lasting retention through the use of Pepsi-Cola brand hot air balloons and displays to increase: brand awareness, customer and employee satisfaction, product knowledge, brand preference, and generate qualified leads.
Dominate all areas of media coverage: TV, Radio, Print, and event attendance through operations. This type of coverage can not be purchased and is invaluable in today’s influential market place. A front page cover story, live TV and radio broadcast, or a 2 minute news coverage will all garner total receptiveness among consumers. For a look at some of the recent media garnered click here "Recent Events"
When compared to money spent on other forms of marketing this is a far more effective and cost efficient tool. STOP WASTING MONEY on small ineffective banners, poor sponsorship on local events with no actual results, or 2.3 million for another 30 seconds of air time that achieves a low percentage success rate and poor ROI. Advertise using hot air balloons and achieve rates as high as 90% and even greater ROI, include the amount of reach and frequency this program offers and you have a one of a kind marketing vehicle that must be used in today's market place. Measurable by studying jumps in local retailer sales both during and after event, product sold at local event, and repeat purchases during and after the event. Add in the reach and frequency figures for all the collected media coverage, event attendance, and all external coverage customer are exposed to and you are left with a incomparable form of marketing.
|
